High Haven / Ecommerce migration & branding

A new ecommerce platform. A brand that holds together.

A Sweed-to-Dutchie+ migration, analytics setup and a complete brand guide helped High Haven connect its digital experience across dispensary locations.

Explore the project

Dutchie+ migration supported

The team moved from Sweed to a Dutchie+ shopping experience connected to WordPress.

Analytics configured

Website tracking and analytics access were set up for the team.

Brand guide completed

One reference for the parent brand and its distinct dispensary identities.

Customer paths connected

Location pages, loyalty links and post-purchase destinations supported the shopping journey.

More locations. More pieces to connect.

High Haven needed its website, ecommerce platform and brand presentation to work together as it expanded. AV Social Strategies helped with the Sweed-to-Dutchie+ move while improving the information customers and staff relied on.

Our work also included analytics, product-catalog support and a completed brand guide. We supported the team through the transition and handed off the work when the engagement ended in August 2024.

Make the platform move useful for shoppers.

The migration included the practical work around the menu: product information, category imagery and the pages customers reached after an order.

Sweed
Dutchie+

Catalog cleanup and team guidance

Organized supplier descriptions and product images for Dutchie imports, resolved image-format issues and showed the team how to manage category imagery.

Analytics and customer destinations

Set up website analytics and coordinated location-specific thank-you pages and post-purchase redirects.

Give every location a recognizable identity.

A complete brand guide: Documented logo use, colors, typography, photography and applications for High Haven and its Gas Station, Puff Palace and Record Store identities.
Location and loyalty pages: Completed the Illinois location page, Elgin location and thank-you pages, and a loyalty page linked from website calls to action and navigation.
Launch materials and handoff: Delivered Record Store banners and handed over website, analytics and search-tool access so the next team could continue the work.