Work directly with Abraham Villegas to decide what to fund, fix or defer across your website, SEO and advertising. He created playbooks for cannabis multistate operators before winning licenses, opening and selling dispensaries of his own.
Abraham’s cannabis career began with multistate operators. Over more than a decade, he has worked with and for companies including PharmaCann, Green Thumb Industries (GTI), Cresco Labs and Airo Brands.
Created the playbooks for MSOs.
He now helps other cannabis businesses implement those playbooks, adapting the work to their markets, team and stage of growth.
Then built and sold dispensaries of his own.
He later applied for and won dispensary licenses, opened two dispensaries and sold them. That experience connects the strategy to the decisions an owner has to make.
Get advice from someone who has had to make the investment and live with the result. Abraham weighs the customer opportunity against your budget, systems and team capacity. He consults with established businesses across industries.
Decide whether a redesign, search work or a campaign is the right investment. Compare the opportunity, cost and effort before your team commits to delivery.
Know which investment comes first.
Where does the journey break?
A bigger advertising budget will not fix a form that loses inquiries. Trace the path from first visit to sales follow-up and find what needs to change before buying more traffic.
Find the gap between traffic and inquiry.
Who should own the work?
Stop passing the same problem between your team, agency and developer. Agree who does the work, who approves it and what a successful handoff looks like.
Give each priority an accountable owner.
Know where to invest and what can wait.
Compare the options with Abraham. Leave with a recommendation, the trade-offs behind it and priorities your team can assign.
What does the business need to decide?
Define the business goal, the decision holding it up and the budget and capacity available. Include the people who will approve or carry out the recommendation.
What needs to change?
What have you already tried?
Who needs to be involved?
A defined business goal, investment limits and the decision to make.
What is stopping customers from taking action?
Trace how customers find you, evaluate the offer and get a response. Compare the available evidence with the decisions your team needs to make.
What is working today?
Where are the gaps?
What evidence is missing?
The options, the evidence for each and the gaps to investigate.
What should we fund, fix or defer?
Recommend what to fund, fix or defer. Put the priorities in order, identify owners and dependencies, and set a point for reviewing the decision.
What should happen first?
Who will carry it forward?
What needs to happen before it can start?
A recommended order of work, with owners and dependencies.
Put your budget behind a decision you can explain.
Get a written recommendation explaining where to invest, what can wait and who should implement it, with a review point to assess progress.
Sample consultation takeaway
Fix the inquiry handoff before increasing ad spend.
A team is considering more advertising, but no one consistently owns website inquiries or records what happens after they arrive.
Recommendation
Keep the current acquisition budget while the team establishes inquiry ownership and checks form delivery.
Why this comes first
More traffic will not resolve missed or untracked inquiries. The team needs a working response path before deciding whether more spend is justified.
First priority
The sales lead names a follow-up owner. The website owner checks where each priority form sends its submission and confirms delivery with a test.
Then
Record the inquiry source where available, whether the request fits the business and the outcome of follow-up.
Defer
Broader campaigns and a full website rebuild until the inquiry review shows whether acquisition, the website or follow-up is the main constraint.
Review the decision
At the agreed review point, compare delivery checks and inquiry feedback. Decide whether to improve a landing page, change targeting or increase acquisition.
We agree on the question, assessment and written deliverable before consulting begins. Your team or existing partner can implement the recommendations; AV Social Strategies implementation is agreed separately.
Give your team a plan they can implement.
When included in your consultation, a checklist and walkthrough explain the tasks, checks and approvals assigned to each person.
A working checklist
The agreed routine, the checks that matter and where to find the supporting information.
A practical walkthrough
Time with the person doing the work to review the agreed tasks and questions.
Clear update ownership
Who keeps information current, when a review is needed and which requests need separate support.
Unpack what goes into it.
Explore each service to see the tasks, decisions and support it includes.
Digital strategy
Website builds
Messaging
Messaging & service copy
Page architecture
Customer paths
UX / UI Design
Responsive experience
Content presentation
Development
Platforms & integrations
Migration planning
Launch checks
Ongoing ownership
Optimization
Website performance
Inquiry-path improvements
SEO
Technical SEO
Crawling & indexing
Duplicate URLs & redirects
Page performance
On-page SEO
Search intent
Titles & page structure
Internal linking
Content SEO
Service & industry pages
Expertise & buyer questions
Content gaps & updates
Local SEO
Business profiles
Location pages
Location consistency
Advertising
Channel & audience
Offer & destination
Measurement & decisions
Consulting
Decisions & priorities
Improve or rebuild
Competing priorities
A phased roadmap
Measurement & inquiries
Available evidence
Measurement gaps
Inquiry handoff
People & implementation
Internal capacity
Partner responsibilities
Decision & review points
Digital strategy
Your business has grown. Your website, search visibility, advertising and digital decisions need to support where it is going.
Start exploring
Explore a service, then unpack the work inside it.
Website builds
The business has moved forward. The website should reflect where it is today.
What we’d look at
Messaging, design, development and optimization. Content marketing supports the build through agreed service copy and customer evidence.
Lead with the problem you solve and the advantage of choosing your business. Back the offer with relevant work, answer objections and make the next step easy to find.
What we’d look at
Audience and offer clarity; Service copy and customer evidence; Page structure and customer paths.
Give your business a distinctive look without making customers work to use it. Design the navigation, product choices and inquiry forms for the screens and situations buyers actually use.
What we’d look at
Page layouts and brand expression; Mobile and responsive behavior; Accessible navigation and interactions.
Give your team reusable pages, workable editing tools and forms that send inquiries where they belong. Prepare redirects and launch checks so existing customer paths are accounted for.
What we’d look at
Platform and publishing needs; Forms and system integrations; Migration, launch and handoff.
IntelliGuards: a roadmap carried into the website.
We helped organize marketing priorities across service pages, content, media and events. Website work put those priorities into practice, including IntelliC0N event information and paths for registration, speakers and sponsors.
Should I choose digital strategy or SEO consulting?+−
Choose digital strategy consulting when the decision spans your website, search, advertising, budget or team. Choose SEO consulting when you need focused guidance on technical SEO, content, local visibility or AI search. Both begin with an agreed question and scope.
Is consulting the same as the discovery call?+−
Discovery helps establish the problem and whether there is a fit. Consulting is separately scoped work to examine the situation and produce agreed recommendations or outputs. We explain that distinction before it begins.
Can our team or existing agency implement the plan?+−
Yes. The plan can be designed for your internal team, an existing partner or AV Social Strategies to implement. We clarify responsibilities and dependencies rather than assuming all delivery must move to us.
Do you look beyond the website?+−
Yes. The scope can connect website, SEO and advertising priorities with measurement, budget and the handling of inquiries. For HubSpot, that can include the information a form collects, where it goes and who follows up. Consulting defines the requirements and responsibilities; integration or automation work is scoped separately.
Not sure what you need?
Start with what may be preventing your website and connected systems from producing better business outcomes. See these questions applied to dispensary websites in our Five Revenue Killers walkthrough.
We’ll agree what the consultation needs to resolve, along with the scope, fee and timing before work begins.
Your cookie choices
Essential technologies help this site work. With your permission, Google Analytics helps us understand visits and successful inquiries. Advertising cookies stay off. Cookie policy.
