SEO consulting with Abraham Villegas

SEO consulting. Know what to fix first.

An audit full of issues is not an order of work. Get personal guidance from Abraham Villegas on which SEO problems to fix, which searches to pursue and which pages to improve—with written recommendations your team can implement.

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Illustration of an SEO review connecting search performance and site audit findings to a prioritized action plan.
Abraham Villegas, Founder and CEO of AV Social Strategies
Abraham VillegasFounder & CEOLinkedIn profile

Operating experience. Behind your SEO priorities.

Abraham’s cannabis career began with multistate operators. Over more than a decade, he has worked with and for companies including PharmaCann, Green Thumb Industries (GTI), Cresco Labs and Airo Brands.

Created the playbooks for MSOs.
He now helps other cannabis businesses implement those playbooks, adapting the work to their markets, team and stage of growth.
Then built and sold dispensaries of his own.
He later applied for and won dispensary licenses, opened two dispensaries and sold them. That experience connects the strategy to the decisions an owner has to make.

Prioritize search work around the customers you want to reach, the services or locations that matter and what your team can implement. Abraham personally delivers SEO consulting for established businesses across industries.

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The strategy was ours.
Their team made it happen.

You do not need to replace your team to benefit from experienced SEO direction.

7,000 Google clicks in 28 days.

The Association of Cannabinoid Specialists hired AV Social Strategies for SEO consulting in 2024 when its website struggled to gain visibility. Its team implemented our recommendations and continued building on the strategy.

As of 2026, the Association had reached 7,000 Google Search clicks in a 28-day period. The growth shows what focused advice and sustained work by an internal team can achieve.

Read the Case Study

Know which SEO work
deserves attention first.

Bring the audit your team cannot prioritize, a migration you need to assess or pages that are missing the right buyers. Abraham helps you choose the fixes and content improvements your team should tackle first.

Choosing priorities across your website, SEO and advertising?

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Technical SEO and migrations

Which technical changes matter for search?

Separate issues that can block important pages from lower-priority improvements. Review the affected URLs, crawling, indexing and redirects so the implementation order reflects the risk.

On-page SEO and content

Which pages deserve attention first?

Decide whether to improve an existing page or create a focused one. Compare search intent with the service, proof and answers buyers need before contacting you.

Local search visibility

Can customers find the right location?

Identify mismatched business details, gaps in location pages and relevant profile improvements so customers can find the place and service they need.

AI search and organic discovery

How should our SEO account for AI search?

Decide which improvements to crawl access, service information and supporting evidence belong in your SEO plan. Review how your business appears in relevant answers and where better information could help.

Take the recommendation
back to your team.

You receive a written recap explaining what to change, why it matters and what your team needs to implement it. Any unresolved questions are identified.

Sample consultation takeaway

Give a priority service a page buyers can evaluate.

A business mentions a specialist service only in one paragraph on a broad services page. The consultation examines whether that service needs its own page.

Recommendation
Create a focused service page if the search review confirms a distinct buying task and the business can supply enough service detail and proof.
What the page should answer
Who the service is for, what it includes, relevant requirements, supporting experience and how to make an inquiry.
Before work begins
The service lead verifies the offer and supplies evidence. The website owner checks for an existing page that could be improved instead.
Site connections
Link to the page from the main services page and relevant industry content, using language that describes the service.
How to review it
Check indexing after publication, review available search and page data, and ask sales whether inquiries fit the service.

Know what to bring
and what you receive.

Share your goals, website and existing reports. Involve the person who will implement the advice so the recommendations fit your team’s resources.

Before the consultation
Share the decision you need to make, relevant pages and available reports. We confirm the scope and timing before consulting begins.
What you take away
A written recap of findings, recommended priorities, the reasons behind them and questions that still need investigation.
Who carries the work forward
Your team or existing agency can implement the recommendations. Implementation, ongoing management and a comprehensive audit are separate unless included in your proposal.

Need help carrying out a wider search plan?

When the priority is what to publish, Content SEO connects buyer questions, page planning and content development.

Explore SEO

Preparing for SEO consulting.

How is SEO consulting different from digital strategy consulting?

SEO consulting focuses on organic search: technical issues, on-page and content priorities, local visibility and AI search. Digital strategy consulting helps you make decisions across the wider marketing plan, including your website, advertising, budget, measurement and team responsibilities.

Is this the discovery call?

No. Discovery establishes the situation and fit. This is separately scoped consulting around an SEO question, with terms agreed before the work.

What should I prepare?

Your question, relevant pages or queries, business context and useful reports. We discuss any additional access or preparation the scope needs.

Will changes be made during the session?

The focus is the decision and recommended actions. Implementation or deeper investigation is separate unless it is included in the agreed scope.

Does AI search consulting cover paid ChatGPT ads?

AI search consulting addresses organic discoverability and content. Paid ChatGPT advertising is a separate advertising service. Neither a consultation nor an SEO change guarantees an AI citation or placement.

Not sure what you need?

Start with what may be preventing your website and connected systems from producing better business outcomes. See these questions applied to dispensary websites in our Five Revenue Killers walkthrough.

Explore the dispensary walkthrough

Which search decision do you need help making?

Bring the audit or competing recommendations your team is struggling to prioritize. Abraham can help you decide what deserves attention first.

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What we’ll discuss

Share the findings you have, the recommendations you’re weighing and who can implement the priorities.

Discuss your SEO question

We’ll agree the SEO question, scope, fee and timing before the consultation begins.