What Makes Cannabis Marketing Unique?

Cannabis marketing requires understanding unique legal considerations and nuances like banking, commerce, interstate travel, and a rapidly evolving market with local, state, federal, and international regulations.

What Unique Challenges Does Cannabis Marketing Face?

Basically, all of them. Cannabis marketing must navigate all kinds of challenges, starting with the platforms it operates on. Everything, ranging from setting up a Google listing to sending out an email or posting on social media, is significantly more complicated than it would be for any other type of business. Most mainstream advertising platforms are still not open to cannabis, leaving the industry with very few viable options.

How Important is Compliance in Cannabis Marketing?

Compliance is survival in the cannabis industry due to strict advertising regulations, fines, and penalties involved. Not complying with regulations in each state could get you in trouble with varying bodies of regulation.

What Role Does SEO Play in Cannabis Marketing?

A huge one. Because of the limitations businesses in the cannabis industry have, SEO is a vital component of any company’s marketing strategy. Without proper search engine optimization, your website, store, brand, products and services will not be properly indexed, ranked, found, or engaged with to the fullest potential, leaving millions of dollars on the table in missed opportunities. As algorithms change and businesses catch up to the best standards, SEO has never been more important as the top spots on Google become increasingly competitive.

What Should Be Considered in Cannabis E-Commerce?

Considerations include creating a seamless user experience, visually appealing product presentations, and adherence to regulatory standards. It should also include appropriately named image files, sizes, and formats.

How Can Content Marketing Benefit Cannabis Brands?

Content marketing can establish a cannabis brand as a credible and informative source, engaging the audience effectively by providing them with helpful and valuable information. Blogs, guides, articles, and other forms of content are remarkably effective at scaling the keywords a website can rank for and do an excellent job at driving top-level traffic and engagement from prospects likely to need your products or services.

What Are the most Effective Paid Media Strategies for Cannabis?

Paid media strategies for cannabis are incredibly tricky. They involve careful platform selection, creative content, and strategic targeting, with consideration of the unique aspects of each cannabis market. Platforms like X, may accept advertising from cannabis brands but don’t yet have the data to prove a positive ROI. Other programmatic solutions are available but must be vetted carefully, as most platforms will sell you on a positive return on ad spend instead of a positive gross profit return on investment.