About AV Social Strategies
AV Social Strategies builds and improves WordPress websites for privately held cannabis and B2B businesses that have outgrown their current website.
Your business has moved forward. Your website should help customers understand what you offer, take the next step and reach the right people on your team.
We work with privately held cannabis businesses and B2B companies navigating that gap, bringing WordPress development, search and ongoing improvement into the same conversation.
Rebuilds, migrations and focused improvements that make your website easier for customers to use and your team to manage.
Explore WordPress servicesSEO, content and conversion improvements that connect the questions people search for with useful pages and a clear next step.
Explore SEO servicesOngoing website support and consulting to help your team prioritize changes, maintain the site and decide what comes next.
Explore website supportFounded by Abraham and Rebecca Villegas, AV Social Strategies grew from freelance work that began in 2017. Today, our team brings agency leadership, operations, client strategy, creative services and software engineering to your website and marketing work.
Founder & CEO
Leads AV Social Strategies and personally delivers consulting.
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Co-Founder & Director of Operations
Leads agency operations.
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Director & Client Strategy
Leads client strategy.
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Director & Creative Services
Leads creative services.
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Senior Software Engineer
Brings software engineering expertise to the team.
LinkedInAbraham’s work in legal cannabis began in 2013 and spans major operators, advocacy and community building. He later won licenses, opened and operated two dispensaries, and sold them. That experience informs the questions we ask about customers, operations and the systems behind a website.
Abraham leads AV Social Strategies and personally delivers consulting. Rebecca leads agency operations. Together with our strategy, creative and engineering team, they connect business priorities with the work needed to carry them out.
Explore our cannabis experienceYour business knowledge is part of the work.
Your team knows the customers, products and services. We turn that knowledge into websites buyers can use, search content that answers their questions and campaigns built around business goals.
You should be able to see what is being delivered, understand the decisions ahead and know who is responsible. We agree on scope, review points and handoff responsibilities before work begins.
Start a conversationWe start with what has changed in your business, what you have tried and where you need help. If a deeper assessment is needed before recommending the work, we explain that step and its scope first.
A shared understanding of the problem and the next step.
Before work begins, we agree scope, investment, timing and fixed constraints. We name the final approver, the person consolidating feedback and the people responsible for implementation.
Clear expectations about what is included and who is involved.
Reviews connect the work to customer evidence and business goals. If opinions differ, we compare options against those goals and agreed constraints; your named approver makes the final decision.
Work you can review and decisions your team can act on.
We agree what AV Social Strategies will implement, what your team owns and what depends on another provider. New priorities or ongoing support are scoped before changing the plan.
A useful handoff and a clear place for the next priority.
Our projects connect websites with the way a business attracts customers, handles inquiries and sells. These examples show the scope and results behind that approach.
B2B / POSRG
Website, SEO, Google Ads and CRM work contributed to more than $3 million in attributable revenue over two years.
This result reflects the combined engagement, including connected marketing and CRM work.
Read the POSRG case study
Cannabis / Pink Balloon
12,000+ organic search clicks and 1,000 loyalty signups, with the majority arriving before opening. Website, ecommerce, branding and search built together.
A custom WordPress content site connected the brand, store information and ecommerce experience.
Read the Pink Balloon case studyThe company, the people and the work we focus on.
AV Social Strategies focuses on privately held cannabis and B2B businesses whose website needs to support their next stage of growth. That includes dispensaries, cannabis brands and ancillary providers, as well as companies selling products or services to other businesses. Fit depends on the problem, scope and the people available to move the work forward.
Yes. AV Social Strategies can help with focused improvements as well as complete rebuilds and migrations. We review the current website, customer journey and technical constraints before recommending the scope. A rebuild is appropriate when the existing foundation cannot reasonably support what the business needs.
Yes. We agree on the responsibilities, required access, content and review points with your team before work begins. Abraham personally delivers consulting; design, development and ongoing work are scoped around the expertise the engagement needs.
Ownership, account access and handoff responsibilities are clarified as part of the scope. We identify what your team will manage and which hosting, software or third-party subscriptions need to stay active. Ongoing support is defined separately when needed.
AV Social Strategies will respond within 2 business days to your initial inquiry. Share your current website, the main problem, any important timing and the budget range you are considering. We will discuss fit and a practical next step; if further assessment is needed, we will explain its scope first.
A useful working relationship starts with shared expectations. Tell us about the situation and the people involved.
Share what you need from a partner, how your team works and the decisions ahead.
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