Digital strategy
Website builds Selected SEO Explore Advertising Explore Consulting Explore
Website builds
Messaging Explore UX / UI Design Explore Development Explore Optimization Explore
Messaging
Messaging & service copy Explore Page architecture Explore Customer paths Explore
Messaging & service copy
Audience & offer Details Reasons to choose you Details
Page architecture
Page hierarchy Details Navigation labels Details
Customer paths
Entry pages Details Next-step clarity Details
UX / UI Design
Responsive experience Explore Content presentation Explore
Responsive experience
Mobile layouts Details Keyboard & zoom Details
Content presentation
Visual hierarchy Details Brand & imagery Details
Development
Platforms & integrations Explore Migration planning Explore Launch checks Explore Ongoing ownership Explore
Platforms & integrations
Content management Details Ecommerce connections Details Forms & CRM Details
Migration planning
Content inventory Details URL transition Details
Launch checks
End-to-end journeys Details Device & release checks Details
Ongoing ownership
Editor handoff Details Maintenance ownership Details
Optimization
Website performance Explore Inquiry-path improvements Explore
Website performance
Images & assets Details Interaction stability Details
Inquiry-path improvements
Form friction Details Evidence-led changes Details
SEO
Technical SEO Explore On-page SEO Explore Content SEO Explore Local SEO Explore
Technical SEO
Crawling & indexing Explore Duplicate URLs & redirects Explore Page performance Explore
Crawling & indexing
Page discovery Details Indexing signals Details
Duplicate URLs & redirects
Preferred page versions Details Redirect paths Details
Page performance
Loading priorities Details Responsiveness & stability Details
On-page SEO
Search intent Explore Titles & page structure Explore Internal linking Explore
Search intent
Buyer questions Details Page-to-query fit Details
Titles & page structure
Titles & summaries Details Headings & answers Details
Internal linking
Contextual links Details Priority-page access Details
Content SEO
Service & industry pages Explore Expertise & buyer questions Explore Content gaps & updates Explore
Service & industry pages
Service clarity Details Industry relevance Details
Expertise & buyer questions
Focused buyer answers Details Expertise & evidence Details
Content gaps & updates
Information gaps Details Accuracy & freshness Details
Local SEO
Business profiles Explore Location pages Explore Location consistency Explore
Business profiles
Profile details Details Photos & responses Details
Location pages
Useful local information Details Visit & inquiry paths Details
Location consistency
Business-detail checks Details Update ownership Details
Advertising
Channel & audience Explore Offer & destination Explore Measurement & decisions Explore
Channel & audience
Google Ads Details ChatGPT advertising Details iHeartJane advertising Details
Offer & destination
Message & creative Details Landing experience Details
Measurement & decisions
Response quality Details Budget & next move Details
Consulting
Decisions & priorities Explore Measurement & inquiries Explore People & implementation Explore
Decisions & priorities
Improve or rebuild Explore Competing priorities Explore A phased roadmap Explore
Improve or rebuild
Current constraints Details What can stay Details
Competing priorities
Business impact Details Effort & dependencies Details
A phased roadmap
Sequence the work Details Decision checkpoints Details
Measurement & inquiries
Available evidence Explore Measurement gaps Explore Inquiry handoff Explore
Available evidence
Existing information Details Confidence & limits Details
Measurement gaps
Meaningful actions Details Journey blind spots Details
Inquiry handoff
Inquiry context Details Follow-up ownership Details
People & implementation
Internal capacity Explore Partner responsibilities Explore Decision & review points Explore
Internal capacity
Available skills Details Time & participation Details
Partner responsibilities
Named owners Details Scope boundaries Details
Decision & review points
Approval points Details Progress & changes Details
Digital strategy Your business has grown. Your website, search visibility, advertising and digital decisions need to support where it is going.
Start exploring Explore a service, then unpack the work inside it. WordPress development Your website needs to reflect the business you run today. We connect the message, page structure, design and development with the tools and publishing tasks it needs to support.
What we’d look at Your customers, key pages, content, forms, integrations, migration requirements and launch responsibilities. Explore WordPress development Messaging Lead with the problem you solve and the advantage of choosing your business. Back the offer with relevant work, answer objections and make the next step easy to find.
What we’d look at Audience and offer clarity; Service copy and customer evidence; Page structure and customer paths. Explore WordPress development Messaging & service copy A visitor should quickly understand what you do and who you help.
What we’d look at Clear service copy, meaningful differences and customer evidence, developed for the pages agreed in your website project. Explore WordPress development Audience & offer Buyers need to recognize that your offer fits their situation.
What we’d look at Who the page serves, the problem they bring and the services that answer it. Explore WordPress development Reasons to choose you Specific evidence makes the message more convincing.
What we’d look at Meaningful differences, approved customer examples and answers to common objections. Explore WordPress development Page architecture Important information should have a clear home.
What we’d look at The relationship between service, industry, location and supporting pages. Explore WordPress development Page hierarchy A clear structure gives each important topic a home.
What we’d look at Which services, industries and locations need their own pages and how they sit together. Explore WordPress development Navigation labels People should understand where a link will take them.
What we’d look at Menu wording, page names and the routes to important information. Explore WordPress development Customer paths Different buyers arrive with different questions.
What we’d look at The routes from first visit to inquiry, including missing information and unclear next steps. Explore WordPress development Entry pages A buyer may arrive on a service page before seeing your homepage.
What we’d look at What each entry page explains, the evidence it provides and where it sends people next. Explore WordPress development Next-step clarity Interest needs an obvious way forward.
What we’d look at Calls to action, contact options and the information someone needs before reaching out. Explore WordPress development UX / UI Design Give your business a distinctive look without making customers work to use it. Design the navigation, product choices and inquiry forms for the screens and situations buyers actually use.
What we’d look at Page layouts and brand expression; Mobile and responsive behavior; Accessible navigation and interactions. Explore WordPress development Responsive experience The website needs to work wherever a buyer encounters it.
What we’d look at Navigation, reading, forms and key interactions across screen sizes, including keyboard and touch use. Explore WordPress development Mobile layouts Small screens should still make the important tasks easy.
What we’d look at Reading order, menu access, tap targets and forms on phones and tablets. Explore WordPress development Keyboard & zoom People navigate and read in different ways.
What we’d look at Focus order, visible controls, text enlargement and content reflow. Explore WordPress development Content presentation Good information needs a useful hierarchy and a visual identity that fits the business.
What we’d look at How typography, imagery, color and page layouts help people understand your offer. Explore WordPress development Visual hierarchy Readers need to see what matters before they read every word.
What we’d look at Headings, spacing, emphasis and the balance between explanation and action. Explore WordPress development Brand & imagery The visuals should help explain your business.
What we’d look at Relevant photography, authentic project examples and consistent type and color. Explore WordPress development Development Give your team reusable pages, workable editing tools and forms that send inquiries where they belong. Prepare redirects and launch checks so existing customer paths are accounted for.
What we’d look at Platform and publishing needs; Forms and system integrations; Migration, launch and handoff. Explore WordPress development Platforms & integrations The website needs to fit your day-to-day operations.
What we’d look at Publishing needs, existing systems and the requirements for connecting them. Explore WordPress development Content management Your team needs an understandable way to maintain the website.
What we’d look at Editing needs, reusable page layouts, permissions and whether WordPress fits the work. Explore WordPress development Ecommerce connections Shopping should fit both the customer journey and daily operations.
What we’d look at Shopify, BigCommerce or cannabis menu requirements, including catalog, checkout and system boundaries. Explore WordPress development Forms & CRM An inquiry should reach the right person with useful context.
What we’d look at Form fields, HubSpot or existing CRM connections, routing and agreed follow-up responsibilities. Explore WordPress development Migration planning Existing content and useful search visibility need a transition plan.
What we’d look at URL changes, content decisions and redirect requirements. Explore WordPress development Content inventory A rebuild starts with knowing what is worth carrying forward.
What we’d look at Pages, assets and useful search destinations to keep, improve, combine or retire. Explore WordPress development URL transition People and search engines need a reliable path after a change.
What we’d look at Old-to-new URL mapping, redirects, internal links and launch checks. Explore WordPress development Launch checks The full inquiry journey should work before buyers rely on it.
What we’d look at Key pages, forms, links, mobile behavior and agreed tracking before launch. Explore WordPress development End-to-end journeys Individual pages can work while a whole customer journey still fails.
What we’d look at Navigation, forms, confirmations and the destination of agreed inquiry or purchase actions. Explore WordPress development Device & release checks Launch should account for the ways people actually use the site.
What we’d look at Representative browsers, phone layouts, links and the final release checklist. Explore WordPress development Ongoing ownership Your team needs to know who handles what after launch.
What we’d look at Content access, maintenance responsibilities, included support and handoff requirements. Explore WordPress development Editor handoff A manageable website needs people who know how to update it.
What we’d look at Access, editing guidance and the content your team will maintain. Explore WordPress development Maintenance ownership Routine care needs a named owner after launch.
What we’d look at Updates, backups, support boundaries and how new requests are handled. Explore WordPress development Optimization Find the slow pages, confusing navigation or difficult forms that interrupt inquiries. Prioritize fixes using site data and customer feedback.
What we’d look at Loading and interaction performance; Forms and inquiry journeys; Agreed tracking and refinements. Explore WordPress development Website performance Slow loading and unstable pages can get in the way of a useful visit.
What we’d look at Image and asset delivery, loading, responsiveness and layout stability within the agreed website work. Explore WordPress development Images & assets Heavy page assets can slow the first useful view.
What we’d look at Image dimensions, compression, fonts and when supporting assets load. Explore WordPress development Interaction stability The page should respond without moving controls out from under people.
What we’d look at Slow interactions, shifting layouts and the scripts behind important tasks. Explore WordPress development Inquiry-path improvements An interested buyer needs an understandable, usable next step.
What we’d look at Calls to action, form fields and conversion tracking. Review where visitors stop and which changes could help them complete an inquiry. Explore WordPress development Form friction A complicated inquiry process can interrupt an interested buyer.
What we’d look at Required fields, clear instructions, validation and confirmation messages. Explore WordPress development Evidence-led changes Refinements need a reason and a way to judge their effect.
What we’d look at Available journey data, agreed conversion actions and the changes worth prioritizing. Explore WordPress development SEO The right buyers are searching. Your business needs to be visible for relevant needs.
What we’d look at Technical, on-page and local SEO, with content marketing focused on relevant buyer questions and agreed page improvements. Explore SEO Technical SEO Remove the obstacles that keep important pages out of search or make your website difficult to use.
What we’d look at Crawling and indexing; Duplicate URLs and redirects; Page speed and stability. Explore SEO Crawling & indexing A useful page cannot attract search visitors if it cannot be found or indexed.
What we’d look at Which pages are accessible, indexable and worth prioritizing. Explore SEO Page discovery Important pages need reachable routes from the rest of the site.
What we’d look at Internal links, sitemap coverage and isolated pages. Explore SEO Indexing signals A discoverable page may still send signals that keep it out of search.
What we’d look at Indexing directives, canonical URLs and reported exclusions on priority pages. Explore SEO Duplicate URLs & redirects Platform changes and multiple versions of a page can send conflicting signals.
What we’d look at Preferred page versions, canonical signals and redirects for changed or retired URLs. Explore SEO Preferred page versions Multiple URLs for the same content can make the intended page unclear.
What we’d look at Parameters, duplicate paths and consistency between canonical and internal-link signals. Explore SEO Redirect paths Changed URLs should lead directly to a relevant destination.
What we’d look at Broken redirects, chains and mappings for moved or retired pages. Explore SEO Page performance Slow or unstable pages can interrupt the experience.
What we’d look at Loading, responsiveness and layout stability along important customer paths. Explore SEO Loading priorities Useful content should appear without waiting for unnecessary assets.
What we’d look at Priority-page loading, image delivery and resources that delay the main content. Explore SEO Responsiveness & stability Fast loading alone does not make a page easy to use.
What we’d look at Delayed interactions, unexpected movement and available real-user performance evidence. Explore SEO On-page SEO Refine the pages you already have so buyers understand their relevance and can find the information they need.
What we’d look at Search intent and page focus; Titles and headings; Relevant internal links. Explore SEO Search intent A relevant visit begins with understanding what someone needs.
What we’d look at The connection between search queries, business relevance and page purpose. Explore SEO Buyer questions Search terms are useful when they represent customers you want to reach.
What we’d look at The needs behind relevant queries and how closely they fit your offer. Explore SEO Page-to-query fit The page should answer the need that brought the visitor there.
What we’d look at Whether the right page exists and where competing pages split the same purpose. Explore SEO Titles & page structure A clear page is easier to understand and navigate.
What we’d look at Titles, headings and the organization of information around the page purpose. Explore SEO Titles & summaries Search listings and page introductions should describe the same useful offer.
What we’d look at Distinct page titles, descriptions and opening copy aligned with the page purpose. Explore SEO Headings & answers A readable structure helps buyers find the answer they came for.
What we’d look at Heading order, missing explanations and the placement of supporting evidence. Explore SEO Internal linking Related pages should help people and search engines understand the site.
What we’d look at Descriptive navigation and contextual links between relevant topics and services. Explore SEO Contextual links Related information is most useful at the point someone needs it.
What we’d look at Links between service, industry and supporting pages, with descriptive wording. Explore SEO Priority-page access Important pages should not be buried behind unnecessary steps.
What we’d look at Navigation paths, broken links and pages with few useful internal connections. Explore SEO Content SEO Turn your team’s expertise into service pages, buyer answers and customer examples that help prospects evaluate your offer.
What we’d look at Service and industry copy; Search content and buyer questions; Customer evidence and targeted updates. Explore SEO Service & industry pages Buyers need to understand your offer and whether it fits their business.
What we’d look at Service and industry questions, differentiators, supporting evidence and the next step. Explore SEO Service clarity A service page should make the offer and its boundaries understandable.
What we’d look at Who the service is for, what it involves and the next decision a buyer needs to make. Explore SEO Industry relevance An industry page needs more than a different headline.
What we’d look at Relevant buying questions, operating context and authentic examples for that audience. Explore SEO Expertise & buyer questions Your team knows things that can help customers make better decisions.
What we’d look at Focused answers, explanations and comparisons developed with your subject experts for agreed buyer questions. Explore SEO Focused buyer answers Useful answers help people move toward a decision.
What we’d look at Specific questions, comparisons and explanations drawn from your team’s expertise. Explore SEO Expertise & evidence Clear answers are stronger when the reasoning can be supported.
What we’d look at Accurate sources, named expertise and approved examples for agreed content. Explore SEO Content gaps & updates The website should reflect what your business knows and does today.
What we’d look at Prioritized updates to agreed pages: fill information gaps, refresh outdated copy and add accurate customer examples. Explore SEO Information gaps A page can rank for a relevant question and still leave it unanswered.
What we’d look at Missing buyer information, unclear service details and the updates with the strongest business relevance. Explore SEO Accuracy & freshness Outdated copy can misrepresent the business you run today.
What we’d look at Changed services, stale facts, broken references and customer evidence needing review. Explore SEO Local SEO Keep business profiles and location pages consistent, so customers can check your services, hours and contact details before visiting or inquiring.
What we’d look at Eligible Google Business Profiles; Useful location pages; Accurate business details. Explore SEO Business profiles People may encounter your business before they reach the website.
What we’d look at Eligible Google Business Profiles, relevant categories, accurate information, authentic photos and review responses. Explore SEO Profile details A business profile should accurately describe the place customers can visit or contact.
What we’d look at Eligibility, categories, services, hours and the linked website destination. Explore SEO Photos & responses People use profile content to decide whether to take the next step.
What we’d look at Authentic photos, current information and useful responses to customer reviews. Explore SEO Location pages A buyer needs to know whether you can help in their area.
What we’d look at Useful local information, services available and a clear inquiry path. Explore SEO Useful local information A location page should help someone plan an actual visit or inquiry.
What we’d look at Available services, contact details, directions, hours and relevant local context. Explore SEO Visit & inquiry paths Local interest needs a clear route to the business.
What we’d look at Calls, directions, booking or menu links appropriate to that location. Explore SEO Location consistency Conflicting details can create uncertainty.
What we’d look at Business names, addresses, hours and contact information across relevant touchpoints. Explore SEO Business-detail checks Conflicting location details make it harder to trust what is correct.
What we’d look at Names, addresses, phone numbers and hours on the website and relevant profiles. Explore SEO Update ownership Changes are easier to maintain when someone owns them.
What we’d look at Who updates closures, new locations, contact details and changed hours across key touchpoints. Explore SEO Advertising Paid campaigns need a relevant offer and a useful response.
What we’d look at Choose the channel, prepare the destination and agree how the test will be judged. Explore advertising Channel & audience The audience and offer determine where a campaign belongs.
What we’d look at Check channel suitability and current eligibility before committing spend. Explore advertising Google Ads Reach relevant searches with a clear offer.
What we’d look at Search demand, exclusions, landing-page fit and useful conversion actions. Explore advertising ChatGPT advertising Assess paid visibility during a customer decision.
What we’d look at Offer eligibility, account access and a focused test distinct from organic AI search. Explore advertising iHeartJane advertising Connect suitable cannabis products with a shopping audience.
What we’d look at Provider requirements, retail availability, sponsored placements and the customer destination. Explore advertising Offer & destination The campaign and page should support the same customer action.
What we’d look at Keep the message consistent and make the response path ready. Explore advertising Message & creative Give the audience a clear reason to act.
What we’d look at The offer, supporting evidence and creative needed for the selected channel. Explore advertising Landing experience Help the visitor take a useful next step.
What we’d look at Page content, inquiry or purchase path, and who handles the response. Explore advertising Measurement & decisions Campaign activity needs a business question behind it.
What we’d look at Define the test, separate costs and agree how findings affect the next decision. Explore advertising Response quality A conversion count does not explain every outcome.
What we’d look at Tracking checks, lead or purchase quality, sales feedback and attribution limits. Explore advertising Budget & next move Use the evidence to decide what to keep, change or pause.
What we’d look at Media spend, management, creative and landing-page work, with agreed review points. Explore advertising Consulting You need a clear view of what to do next and why.
What we’d look at Priorities, measurement and the people needed to put decisions into practice. Explore consulting Decisions & priorities A long list of possible improvements is not a plan.
What we’d look at Where to focus, what to sequence and whether to improve or rebuild. Explore consulting Improve or rebuild The next investment should fit the underlying problem.
What we’d look at Current constraints, useful existing assets and requirements for the next stage. Explore consulting Current constraints The choice should follow the problem the current site cannot solve.
What we’d look at Platform limitations, customer friction and business requirements that affect the decision. Explore consulting What can stay Useful work should be recognized before deciding what to replace.
What we’d look at Content, integrations, page structures and search destinations worth retaining. Explore consulting Competing priorities Time and resources need deliberate choices.
What we’d look at Which problems matter most in the context of business goals and capacity. Explore consulting Business impact Not every visible problem deserves the same attention.
What we’d look at Which decisions affect important customers, revenue opportunities or operating effort. Explore consulting Effort & dependencies The best next action needs to fit the resources available.
What we’d look at Team capacity, cost considerations, dependencies and the implications of waiting. Explore consulting A phased roadmap Your team needs an actionable sequence.
What we’d look at Dependencies, decision points and a workable order for agreed priorities. Explore consulting Sequence the work Some improvements depend on decisions or foundations that come first.
What we’d look at What leads, what follows and what can happen in parallel. Explore consulting Decision checkpoints A roadmap needs places to learn and adjust.
What we’d look at The evidence, approvals and responsibilities required before the next phase. Explore consulting Measurement & inquiries A website is part of a larger path from interest to a sales conversation.
What we’d look at Available evidence, measurement gaps and inquiry handoff. Explore consulting Available evidence Good decisions begin with an honest view of what is known.
What we’d look at Existing reporting, inquiry patterns and the limitations of current data. Explore consulting Existing information Useful decisions start with knowing which evidence is available.
What we’d look at Current reporting, customer feedback and the information already held by your team. Explore consulting Confidence & limits A number is only useful when its meaning and limits are clear.
What we’d look at Data quality, missing context and assumptions that need to be tested. Explore consulting Measurement gaps Missing information can hide where the journey breaks down.
What we’d look at Important actions that should be measured and questions the data cannot yet answer. Explore consulting Meaningful actions Measurement should connect to things that matter to the business.
What we’d look at Inquiries, bookings, purchases or other agreed actions along the customer journey. Explore consulting Journey blind spots Missing steps can hide where interest stops becoming a conversation.
What we’d look at Unmeasured handoffs, unclear sources and the questions current reporting cannot answer. Explore consulting Inquiry handoff An inquiry needs a clear next step inside the business.
What we’d look at Website form context, the handoff to HubSpot or your CRM, and who owns qualification and follow-up. Explore consulting Inquiry context The recipient needs enough information to respond usefully.
What we’d look at The service of interest, relevant form answers and context passed to HubSpot or your CRM. Explore consulting Follow-up ownership An inquiry needs a person and an agreed next step.
What we’d look at Routing, response responsibilities and how the team records progress. Explore consulting People & implementation The plan needs to match the team that will carry it forward.
What we’d look at Internal capacity, partner responsibilities and review points. Explore consulting Internal capacity The right approach should fit the resources available.
What we’d look at What your team can own and where additional help is needed. Explore consulting Available skills The plan should reflect what the team can reasonably deliver.
What we’d look at Existing expertise, practical availability and where specialist support is needed. Explore consulting Time & participation A workable plan accounts for the people who must contribute.
What we’d look at Decision-maker availability, internal inputs and time for reviewing the work. Explore consulting Partner responsibilities Work moves more smoothly when ownership is clear.
What we’d look at Who supplies inputs, makes decisions and carries out agreed work. Explore consulting Named owners Clear ownership helps prevent work from falling between teams.
What we’d look at Who supplies information, approves decisions and carries out each agreed action. Explore consulting Scope boundaries Teams work better when responsibilities and exclusions are understood.
What we’d look at What belongs to your team, AV Social and other partners, including dependencies. Explore consulting Decision & review points Projects need timely feedback from the right people.
What we’d look at Where decisions are required and how progress will be reviewed. Explore consulting Approval points Feedback is useful when the right person can make the decision.
What we’d look at Who reviews each milestone and what needs agreement before work proceeds. Explore consulting Progress & changes Reviewing the plan helps keep it connected to the business.
What we’d look at What has changed, what the evidence shows and when priorities need to be revisited. Explore consulting 
