Website Strategy & Development
When the experience needs to support the business better.
Build, restructure or improve WordPress websites around customer journeys, useful content, connected tools and practical ownership.
Explore website developmentFor established B2B and cannabis businesses
Your website can look good and still be losing you money.
AV Social helps privately held B2B and cannabis companies find and fix revenue leaks across search visibility, customer journeys, ecommerce, conversion and measurement.
Initial website review and a reply within 2 business days. Any paid audit is scoped separately.
Brands we’ve worked with.
POSRG: Website, SEO, Google Ads and CRM work contributed to more than $3 million in attributable revenue over two years. Read the POSRG case study
Where opportunity gets missed
The 5 Website Revenue Killers
A good-looking website can still lose customers between discovery and action. Start with these five questions before choosing a service or committing to a rebuild.
Explore the 5 Revenue KillersDemand Capture
Are buyers finding you when they’re looking for what you sell?
Customer Journey
Can customers reach the right next step without unnecessary friction?
Connected Systems
Do your website, commerce, CRM and measurement tools work together?
Conversion & Revenue
Is the demand you already have turning into meaningful business outcomes?
Measurement & Optimization
Can you tell what is working and what deserves attention next?
We fix the problems
we find.
Once we understand the gap, we agree the work needed to improve it. These capabilities support the priorities we identify together.
SEO & Demand Capture
When qualified buyers are missing you.
Connect technical SEO and useful content with the products, services, locations and buying questions that matter to your business.
Explore SEOConversion Optimization
When existing interest is not reaching the next step.
Improve the pages and paths customers use to inquire, choose a product or buy. Validate priorities against customer behavior and business context.
Explore website optimizationEcommerce & Integrations
When platforms work separately but handoffs fall short.
Connect websites, commerce platforms, CRM and marketing tools around the customer experience and the information your team needs.
Explore commerce platformsAnalytics & Measurement
When the team needs evidence for its next decision.
Connect agreed digital actions with inquiries, orders and sales context. Establish what the data can tell you and where gaps still need attention.
Explore strategy and measurementOngoing Growth
When improvement needs a consistent owner.
Keep testing, improving and prioritizing around measured business impact. Coordinate SEO, suitable advertising, website support and ongoing delivery.
Explore ongoing capabilitiesConnected work for businesses like yours.
Explore the websites, customer journeys and connected marketing behind our client work. Each case explains the delivered scope and the evidence available.
View all case studiesPOSRG
A B2B website connected to sales.
WordPress service and industry pages, analytics and HubSpot support connected a complex hardware business with the buyers it serves.
WordPress development & connected systems
POSRG
Don’t start with a redesign.
Start with the leak.
Start with what prompted the conversation. We assess fit and the areas worth investigating, then agree any paid audit before moving into a prioritized roadmap and implementation.
- Identify
- Start with your business trigger and the symptoms that may point to one or more of the Five Revenue Killers.
- Validate
- When deeper investigation is warranted, agree a paid technical and revenue audit. Use search, analytics, commerce and customer-behavior evidence to establish what is material.
- Prioritize
- Turn validated findings into a 100-day roadmap with agreed priorities, owners and dependencies.
- Fix
- Implement the agreed website, SEO, commerce, conversion, integration or measurement improvements.
- Measure
- Review qualified inquiries, orders and other agreed business outcomes, then use what we learn to guide the next improvement.
Your team stays involved in decisions, with clear owners and responsibilities. The agreed audit gives the 100-day roadmap a practical basis in your business, data and priorities.
Before we look for the leaks.
Our website already looks good. Is this still relevant?
Yes. The question is how well the full journey supports the business: discovery, the website, commerce or inquiry, connected tools and measurement. We work alongside established brands, internal teams and existing providers.
Does finding a symptom mean we need a rebuild?
No. A symptom is a reason to investigate. The evidence may support a focused improvement, an integration, better measurement or a larger change. We establish what is material before recommending the work.
What happens after we send an inquiry?
We review your company, website, main concern and what prompted you to reach out. We respond within 2 business days to discuss fit and the appropriate next step. Any deeper audit and roadmap are scoped and agreed separately.
How is the initial assessment different from a paid audit?
An initial qualitative assessment identifies areas worth investigating. A paid technical and revenue audit validates findings using the agreed data and access, and supports detailed recommendations and a prioritized 100-day roadmap. Scope, fees and responsibilities are agreed first.
Do you still build WordPress websites and provide SEO?
Yes. WordPress strategy and development, SEO, conversion improvements, ecommerce integrations, advertising and measurement remain part of our capabilities. We select the work around the problem and the evidence.
Can you work with our internal team and current vendors?
Yes. We agree who supplies data, makes decisions and implements each part of the work. The goal is a coordinated plan that uses the expertise already in place.
Where might your website be losing revenue?
Tell us what is happening across your website, customers and connected tools. We’ll start with the situation and the reason it matters now.
Start with your website.
Share your website, main concern and what prompted you to reach out.
Find Your Revenue Leaks- What happens next
- We review your inquiry and respond within 2 business days to discuss fit and next steps. Any paid audit is scoped and agreed separately.