What does a refreshed digital presence really look like? Slide to see the transformation.

The “Before” showcased the basics—information was present, but the experience lacked visual clarity, strategic storytelling, and on-brand engagement.

The “After,” redesigned by AV Social Strategies, delivers a bold, modern interface built for conversion. We elevated hierarchy, enhanced mobile responsiveness, and brought the brand’s innovation front and center—without losing the core message.

• Cleaner layout
• Streamlined messaging
• Better mobile UX
• Enhanced visual flow
• SEO-forward structure

From functional to phenomenal—this is what strategic design can do.

When POSRG approached us, their HubSpot CRM database had grown dense and disorganized—cluttered with outdated, incomplete, and unlinked records. This disarray was preventing effective outreach, sales forecasting, and customer lifecycle management.

AV Social Strategies led a comprehensive CRM audit and cleanup initiative that included:

• Contact & Company Reconciliation: We helped identify and prepare removal of non-associated contacts (missing emails, names, or activity) and companies with no engagement, reducing noise and improving segmentation accuracy.
• Data Field Alignment & Mapping: We reviewed key fields such as “Domain,” “Website URL,” and company location count to streamline auto-linking and prepare for future data automation via ZoomInfo.
• Database Hygiene Protocols: We established criteria for record deletion and defined a “go-forward” naming convention for verticals to ensure uniformity.
• Legacy Data Integration Support: Assisted with mapping and standardization to support MS CRM to HubSpot transitions and minimize duplicate records.
• Sandbox Development: Recommended the creation of a test environment to safely prototype future integrations and structural changes.

The result? A more intelligent, efficient CRM that supports long-term scalability, enables targeted campaigns, and empowers the POSRG team with clean, actionable data.

A strong digital presence is only as good as the insights behind it. POSRG’s setup lacked proper integration between Google Search Console, Tag Manager, and Analytics—limiting their ability to monitor user behavior, measure conversions, and refine SEO strategy.

AV Social Strategies implemented a complete tracking overhaul to support long-term performance and decision-making:

• Verified Google Search Console properties for each primary domain and subdomain to ensure full crawl visibility and search indexing

• Streamlined Google Tag Manager implementation to manage tracking scripts across the site without code bloat

• Configured Google Analytics with accurate goals, referral exclusions, and eCommerce tracking to deliver actionable insights

• Set up filtered views and UTM governance to improve reporting clarity and campaign attribution

• Ensured consent compliance for tracking scripts across international and high-traffic pages

Now, POSRG can monitor what matters—from keyword rankings and form submissions to device usage and traffic sources—with data that’s both accurate and actionable.

Refining the User Journey and Conversion Path

POSRGOutlet.com was built to offer value-driven point-of-sale hardware directly to customers, but the online store experience lacked clarity, consistency, and conversion optimization. AV Social Strategies stepped in to align the site with modern UX best practices and performance tracking capabilities.

Key improvements included:

• Connected Google Analytics & Tag Manager to enable conversion tracking and deeper funnel insights

• Streamlined navigation by removing inactive menu pages (Software, Industry, Services) and relocating utility links (Privacy Policy, Shipping & Returns) to the footer

• Optimized the homepage experience with a relocated and more relevant “Shop Now” call-to-action and reduced clutter in the featured product section

• Updated visual assets, including a high-resolution header image and brand visuals that reflect the product catalog more accurately

• Revamped product architecture, featuring a new “POS Hardware” label and a submenu to guide shoppers by category

• Improved payment transparency by adding accepted payment icons (Visa, MasterCard, Amex) to the footer

• Recommended phasing out the Brands page in favor of an integrated, scrollable carousel on the homepage for cleaner browsing

With these updates, POSRGOutlet.com now delivers a more intuitive user experience, supports clearer customer pathways to purchase, and collects the right data to drive smarter marketing decisions.