Digital PR

Make your expertise worth covering.

Put your expertise in front of the audiences your business wants to reach. Within suitable SEO engagements, we develop stories backed by your knowledge and sources, then pitch relevant publications.

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Illustration of an editorial article, expert commentary and a source link connecting coverage to a business website.

Bring expert answers to the publications your buyers read.

Your team knows how to solve problems buyers are researching. We look for the questions that expertise can answer, the sources that support it and the publications whose readers need it.

Your experts are known to customers, but hard to discover.
The answers your team gives customers could help a wider audience, but they rarely leave a call or email.
The idea is stronger than the evidence.
An interesting angle needs sources and a defensible explanation before it is ready to pitch.
The conversation stops at placement counts.
You need to know who was approached, how relevant the opportunities were and what coverage or responses followed.

Turn your expertise
into a pitchable story.

Start with firsthand expertise your buyers can use: a costly mistake to avoid, an industry change to explain or an original finding. We develop the angle and supporting material, then approach publications whose readers face that decision.

Bring something a reporter can use.

Firsthand expertise
A subject expert who can explain the problem, the options and the costly mistakes to avoid.
Supporting sources
Approved data, documentation or examples that support the story.
A timely reason to care
A question the publication’s readers are already facing, with an angle that adds to its coverage.

Sample outreach pitch

Before replacing business hardware, ask what can still be used.

A practical story for retail operations teams weighing equipment replacement.

A refresh can involve reuse, resale and disposal in the same project. This story would help readers decide which questions to ask before committing to a replacement plan.

The proposed contribution
An expert explains how to assess equipment condition, data handling and operational requirements before deciding what to retire.
Material to prepare
An expert interview, substantiated process details and an approved example the publisher can evaluate.
The outreach list
Journalists covering retail operations, business technology and equipment lifecycle decisions.

Reach the publications
that cover your subject.

Build a researched list of publications and journalists whose coverage matches the story. Prepare the pitch and agreed follow-up around the value to their readers.

Relevance
Publications and journalists whose readers face this buying decision.
Reader value
The decision the story helps a reader make.
Credibility
The named expert, factual sources and supporting material behind the pitch.
  • Publication and journalist research
  • Agreed outreach and follow-up

Campaign review

See which publications were approached, the responses received and any resulting coverage. Use that record to decide whether to refine the angle, sources or outreach.

  • Activity and coverage reporting
  • Recommendations for future work

Your expertise is the starting material.

Your team provides expert access, sources and factual approvals. We develop the story material, research relevant publications, carry out the agreed outreach and report the response within the SEO engagement.

Give interested readers somewhere useful to land. Content SEO helps your own pages answer the questions that coverage can bring.

Explore the wider SEO work

  1. Choose the question.

    Identify what your business can credibly contribute and why it matters now.

  2. Prepare and approve the material.

    Develop the story with your experts and check the claims before outreach.

  3. Pursue coverage and review the response.

    Deliver the agreed outreach and a record of responses, coverage and recommended changes to future pitches.

Before planning a PR campaign.

What does a campaign include?

The agreed work can cover story development, expert input, supporting material, a relevant outreach list, pitching, follow-up and reporting. We define the campaign deliverables and responsibilities before starting. Editorial coverage and links remain the publisher’s decision.

How much involvement do you need from our experts?

We need someone who can explain the subject, check facts and approve quotes or supporting material. We agree interview and review needs in advance. Timely input matters when a journalist asks a follow-up question or works to a deadline.

What will reporting show if a pitch does not receive coverage?

Reporting covers the outreach completed, responses received, follow-up and any coverage or links observed. If a pitch receives no coverage, we say so and explain the next decision: refine the angle, consider a different audience or pause. Outreach volume is not presented as earned coverage.

Do we need an original dataset?

Not always. A useful story can come from expert knowledge, substantiated business information or credible public sources. The angle needs to fit the evidence.

Do you guarantee links or placements?

No. We define the campaign work and reporting; editorial decisions remain with the publisher.

Is Digital PR included in every SEO engagement?

No. We consider it when the business has a suitable story, evidence and capacity to participate, alongside its other search priorities.

Not sure what you need?

Start with what may be preventing your website and connected systems from producing better business outcomes. See these questions applied to dispensary websites in our Five Revenue Killers walkthrough.

Explore the dispensary walkthrough

What could your expertise add to the conversation?

Turn the questions your team answers every day into stories for publications your buyers read.

Connect PR to your SEO priorities

What we’ll discuss

Share the questions your team keeps answering, supporting material and the experts who can contribute.

Discuss your digital PR opportunity

We’ll discuss a credible story and how focused outreach could support the wider search work.