share. Cannabis Dispensary opened its doors in the Fall of 2023 but quickly experienced steep competition from pre-existing operators in Springfield, IL.

Share’s Website Was:

1. Built on a Custom Antilles Site which made it very difficult for Share to manage in-house since they did not have a digital marketing team or partner to help them navigate the website.

2. Not Coming up in Search for terms related to “dispensary near me” or showing up for hundreds of products across a wide range of categories, brands and products. They were practically invisible and getting crushed by their competitors out of the gate.

3. Difficult to navigate, not e-com forward or responsive on mobile phones and hand-held tablet devices.

Share had significant potential but needed a strategic marketing partner to set them up for long-term success.

Share. Business Challenges

share. Cannabis Dispensary opened its doors in the Fall of 2023 but quickly experienced steep competition from pre-existing operators in Springfield, IL.

Share’s Website Was:

1. Built on a Custom Antilles Site which made it very difficult for Share to manage in-house since they did not have a digital marketing team or partner to help them navigate the website.

2. Not Coming up in Search for terms related to “dispensary near me” or showing up for hundreds of products across a wide range of categories, brands and products. They were practically invisible and getting crushed by their competitors out of the gate.

3. Difficult to navigate, not e-com forward or responsive on mobile phones and hand-held tablet devices.

Share had significant potential —but needed a strategic marketing partner to set them up for long-term success.

share. Dispensary Outcomes & Results

Within about a  year, share. went from not showing up anywhere on Google, to becoming the go-to locally owned dispensary in the Springfield community, drawing in new customers along with ones that previously shopped at competing dispensaries.

1. Keywords Rankings Climbed:

Share. went showing up on Google for less than 50 keywords, to showing up on Google for close to 1,000 keywords ranging from specific brands and categories, to exact skus found in their inventory and relevant location based searches, with 120+ keywords that put Share in the Top 3 positions of search engines.

2. Traffic Increased:

The website went from less than 100 visits per week to well over 2,000 visits per month from, resulting in over 60% of orders coming from online searches and local visibility.

3. Revenue More Than Tripled:

Starting at a revenue range of 40k-50k/month, the outcome of our work put share. dispensary on the map of a very competitive market where their revenue nearly quadrupled over a period of 15 months since opening, leading to a successful acquisition of the dispensary.

With a website built for revenue performance, share. went from a paper concept to a thriving business success story in Illinois’ complex cannabis market.

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