Share / Website migration & local SEO

200% growth in retail revenue.

How Share built a stronger path from local search and product discovery to shopping the dispensary.

Share dispensary website displayed on a laptop and mobile phone.

200% revenue growth

Retail revenue grew across an engagement focused on discovery, shopping and local visibility.

A manageable website

WordPress replaced a platform that was difficult for the team to update.

Searchable products

Catalog and ecommerce work connected product, brand and category pages with search demand.

A stronger local presence

Business listings, location information and review materials helped customers find and choose the store.

A store its team could manage.

Share’s Antilles website was difficult to maintain, with limited search visibility and a cumbersome mobile shopping experience.

From November 2023 through February 2025, we rebuilt it in WordPress and connected ecommerce, catalog management and local search.

Build the website around how customers shop.

Give the team more control.
The move from Antilles to WordPress made the website easier to maintain as products, promotions and store information changed.
Make the catalog work harder.
We supported Dutchie ecommerce and WPCannaSync, with product, brand and category improvements that helped shoppers browse and search engines discover the selection.
Connect browsing with a store visit.
Menu, location and rewards pages gave customers a clear route from discovering the dispensary to planning their purchase.
Share dispensary online menu and product selection pages designed by AV Social Strategies.

Make a nearby search lead somewhere useful.

Location pages and local listings connected nearby searches with the dispensary’s store information and mobile menu.

Share dispensary mobile location pages showing store information and directions.

Bring the store’s reputation online.

Review cards and QR-code window clings linked customers to Share’s Google Business Profile. Outdoor signage carried the branding into the store.

Share branded shopping bag with a customer review card.
Share customer review QR window cling on the store exit.

Give customers a reason to return.

Rewards and promotional pages explained the benefits of returning, alongside the menu and practical store information.

Share dispensary rewards page with loyalty program information.

Compete for the searches that bring shoppers in.

Catalog and local search work helped Share become visible for more of the products and shopping decisions relevant to its store. Top-three keyword visibility increased during the engagement; the historical trend below extends into April 2025.

Historical Share organic keyword trend through April 2025; the AV Social Strategies engagement ended in February 2025.
share. Dispensary
“Not only were they easy to work with, but they helped us set up our website just in time for our grand opening.”
Lacey McCormickController, share. Dispensary

Your product catalog should help customers find you.

Build a stronger connection between your dispensary’s products, website and local search presence.

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