Google Ads
Reach people searching for your services and send them to a page that answers their needs.
Explore Google AdsDigital advertising
Make the campaign count. Beyond the click.
Your budget should bring you opportunities your business can act on. We set up, manage and optimize digital advertising around the customer you want, the offer they need and the inquiry or purchase that follows.
Google Ads
ChatGPT
Menu merchandising
Where should the campaign run?
Choose the moment when your offer is useful: a service search, a buying decision in ChatGPT or a cannabis shopper browsing a menu. We shape the campaign around that moment.
ChatGPT advertising
Set up and manage ads for eligible offers while people research options in ChatGPT.
Explore ChatGPT advertisingiHeartJane advertising
Set up, launch, manage and optimize cannabis brand campaigns through Jane menu merchandising and Jane Gold.
Explore iHeartJane advertisingEarn the click. Then earn the inquiry.
An interested buyer should arrive at a page that delivers on the ad. We match the message to the service, answer the questions that hold buyers back and give your sales team the context to follow up.
Reach customers when they are looking for what you offer.
Give sales a conversation worth having.
What does the customer need? Are they in your market? When are they ready to act? Your inquiry process should give sales enough context to respond with a useful next step.
Connect your ads, landing pages and lead tracking so your team can see which campaigns bring suitable prospects and where follow-up is needed.
Explore Google Ads managementFind the gap
before adding traffic.
We check the targeting, landing page and sales follow-up to find where potential customers drop off.
- The ad and page tell different stories.
- The message creates interest, but the landing page does not explain the offer or next step.
- Spend has no clear question behind it.
- Channels and budgets have accumulated without a specific audience or test to evaluate.
- Inquiries arrive without a reliable handoff.
- The team struggles to connect campaign activity with the conversations that follow.
Build a campaign brief
around the customer.
Someone comparing options needs different information from someone ready to book or buy. We build your campaign around the audience, offer and next step that fit your business.
- Audience
- The customers you want to reach, their needs and buying stage, and the locations your business serves.
- Message
- Give people a reason to choose your offer, with a message that addresses their priorities and the decision they are making.
- Destination
- Send visitors to a relevant service or product page with the details they need and a direct path to inquire, book or buy.
- Measurement
- Check inquiry tracking and ask the sales team which leads fit. Use that feedback to adjust keywords, ads and destinations.
Use campaign results to decide what changes.
Keep
Continue what reaches relevant prospects and produces useful inquiries, within the agreed budget.
Change
Refine the message or destination when clicks arrive but the next step is unclear.
Pause
Stop and investigate when tracking, the offer or the customer handoff prevents a useful test.
Separate the campaign costs and responsibilities.
Media spend, management, creative and landing-page work are agreed explicitly. Your team confirms the offer and handles incoming inquiries. We deliver the campaign and connected website work included in the engagement.
Questions before running a paid campaign.
Which platforms can you work with?
We assess Google Ads, ChatGPT advertising and Jane Media around your audience, offer, eligibility and available account access. We choose the channel around the purpose of the campaign.
Can advertising compensate for a weak website?
The landing page is part of the campaign. Fixing a material page or inquiry problem may need to come before spending on traffic.
How do you judge a useful test?
Before launch, we define the campaign goal and tracking. We review spend, customer actions and lead quality as results come in. Lead volume, acquisition cost and return cannot be guaranteed.
Not sure what you need?
Start with what may be preventing your website and connected systems from producing better business outcomes. See these questions applied to dispensary websites in our Five Revenue Killers walkthrough.
What should your next campaign accomplish?
Start with the offer and the customer action you want advertising to support. We’ll consider the campaign alongside the landing page and inquiry journey.
What we’ll discuss
Share the audience, offer, landing page, intended action and any budget or timing constraints.
Discuss your campaignWe’ll discuss channel fit, what needs to be ready and how the campaign could be evaluated.