A business reason to act.
Bring the customer or business problem, the outcome you want and any constraints that cannot change.
Good fit
Is AV Social Strategies right for your business?
We work with established businesses that have a meaningful problem to solve and people ready to move the work forward. Explore whether the work, expectations and way we make decisions fit both sides.
You bring the business.
We build the plan together.
For established businesses that need a better website, stronger search visibility or campaigns tied to their goals.
We both need confidence in the fit: the problem, the expectations and the people available to make decisions and carry out the work.
Your first 100 days.
From priorities to progress.
Your 100-day roadmap can be developed through a paid audit or as part of ongoing management. We agree its scope, fees and responsibilities before work begins.
An audit can deliver the plan with implementation scoped separately. Delivery and progress reviews follow when included in the engagement; access, approvals and capacity shape the milestones.
See a sample roadmapAt the start
Get the context right.
Bring the business goals, current challenges and people involved into one conversation. Confirm access, responsibilities and how we’ll work together.
- What you can expect
- A shared brief, named contacts and agreed ways to communicate.
- Your part
- Business context, relevant access and a decision-maker.
Once the picture is clear
Agree what deserves attention first.
Review the website, search presence and customer journey within scope. Separate immediate fixes from work that depends on content, systems or another decision.
- What you can expect
- A prioritized roadmap with owners, dependencies and review points.
- Your part
- Validate the priorities and confirm the information we need.
As delivery gets underway
Make the work visible.
Review the pages, campaigns or recommendations as they take shape. Check that they answer your customers’ needs and reflect the business accurately.
- What you can expect
- Finished deliverables, progress updates and specific questions for your team.
- Your part
- Consolidated feedback and timely approvals from the right people.
The 100-day review
Decide what comes next.
Review what has launched, how customers are responding and what still needs attention. Use those findings to choose the next priorities.
- What you can expect
- A progress summary and an agreed next phase of work.
- Your part
- Sales or customer feedback, business changes and the next priority.
A sample roadmap
for your website.
A business receives inquiries that leave sales asking the same basic questions. This sample plan improves the pages, inquiry context and follow-up before deciding where to attract more traffic.
Your roadmap connects the priorities, owners and review points your business needs.
Help sales receive better-informed inquiries.
- Now
Make the customer path measurable.
- The work
- Check priority pages, inquiry forms or menu links. Confirm how an inquiry or shopping action is recorded and who follows up.
- Who takes part
- AV Social Strategies reviews the journey and tracking. Your sales or store lead confirms access, definitions and follow-up.
- Review together
- An agreed starting point, tested handoffs and a short list of gaps.
- Next
Improve the parts that get in the way.
- The work
- Refine the agreed pages, search content and next steps. Connect required inquiry fields and ownership before adding more traffic.
- Who takes part
- AV Social Strategies delivers the agreed changes. Your team supplies product or service expertise and coordinated approval.
- Review together
- Updated pages, tested forms and reporting on customer actions.
- Then
Use customer response to guide the next investment.
- The work
- Review inquiry quality or shopping activity alongside business feedback. Decide which improvements or eligible campaign tests should come next.
- Who takes part
- AV Social Strategies brings the findings. Your business lead brings sales or customer outcomes and confirms the next priority.
- Review together
- A decision to continue, adjust or reprioritize, with the next work assigned.
See a sample progress update
Sample progress update
A new request. A clear choice.
A campaign landing page is requested during a website project. The team needs to decide whether to change the current priorities or add scope.
- Completed
- The priority service page is approved. A test inquiry reaches the agreed sales contact with its page context.
- Up next
- The next service page and the handoff walkthrough are the remaining agreed priorities.
- Capacity
- The remaining allocation covers those priorities. The new landing page needs a scope estimate before we can fit it in.
- Waiting on
- Your team is confirming the campaign offer and supplying the approved assets.
- Decision needed
- Keep the current plan, move a lower-priority item, or approve additional scope and investment.
Record the choice, update the plan and confirm who does what next. Your review rhythm and budget checkpoints are agreed for the engagement.
Know where things stand.
Know what happens next.
Agree what can change, who makes the final decision and who will carry the work through.
- One plan you can follow.
- Agree the scope, investment and review rhythm before delivery. Keep priorities, owners and next decisions together so progress is easy to understand.
- Clear responsibilities on both sides.
- We agree what AV Social Strategies implements, what your team supplies and where another provider is needed. Name a final approver and confirm the access and capacity each owner needs.
- Feedback without the back-and-forth.
- One client contact consolidates feedback. When opinions differ, we review customer evidence, business goals and agreed constraints; your named approver makes the final decision.
- Changes with a clear trade-off.
- Identify legal, brand, technical and operational requirements at the start. Separate those constraints from preferences, then agree any change to scope, timing or investment before proceeding.
Is your team
ready to begin?
Start with the situation, the people involved and what you need to change. This short check can help you frame the conversation.
A clear decision-maker.
Name someone who can consolidate feedback, resolve disagreements and approve the work.
A way to carry it through.
Agree whether AV Social Strategies, your team or another provider will implement the work, with capacity and realistic timing.
See where you fit.
Four quick questions. No contact details needed.
Questions about working together.
Do we need a finished brief before we talk?
No. Bring your situation, what you have tried and what needs to improve. We use that context to agree a useful starting point.
How do we develop the 100-day roadmap?
Through either a paid audit or ongoing management, with scope, fees and responsibilities agreed first. An audit can deliver the roadmap with implementation scoped separately. Ongoing management can include planning, agreed delivery and progress reviews. Focused projects follow their own agreed schedule.
How will we know what is happening?
You receive updates on completed deliverables, upcoming priorities and results we can measure. We agree how often to review progress and flag the decisions or information needed from your team.
Can you work with our existing team or agency?
Yes. We clarify what AV Social Strategies owns, what your team owns and where other partners contribute. Your business knowledge stays central to the work.
What if stakeholders disagree about the direction?
We compare options against customer evidence, business goals and the constraints agreed at the start. Your named approver resolves conflicting feedback and makes the final decision. New requirements are reviewed for their effect on scope, timing and investment.
What happens after a project or the first 100 days?
We review what has been delivered and what needs attention next. Ongoing work, support and handoff responsibilities are agreed explicitly for the next phase.
Could we work well together?
The right fit depends on the work, the expectations and how we collaborate. Bring the situation as it stands today.
What we’ll discuss
Share your priorities, how decisions are made and what a useful partnership would look like.
Discuss the fitWe’ll talk through expectations, participation and the next step that fits your situation.