POSRG / Website, SEO & Google Ads
How POSRG turned its website into a $3M+ revenue channel.
After a failed migration cost POSRG traffic, rankings and leads, we connected its website, search, advertising and CRM around bringing new business to the sales team.
- Attributable revenue
- $3M+Over the past two years
- Leads per month
- 100+Generated by the website
- Of all new revenue
- 45%+Attributed to the website
A refresh that cost new business.
A previous agency refreshed POSRG’s website without redirecting old URLs. Traffic, rankings and leads fell, while disconnected marketing and CRM tools obscured the impact on sales.
POSRG hired AV Social Strategies to repair the damage and connect its website, search, advertising and sales process.
Rebuild the path from search to sales.
- Repair search foundations
- Fixed redirects, sitemaps, duplicate content and broken modules; improved metadata and removed oversized media and outdated content.
- Turn intent into inquiries
- Built pages around buyer needs, including selling used POS equipment for cash or trade-in credit and requesting a quote.
- Connect leads with sales
- Cleaned HubSpot contact and company records and supported legacy CRM mapping to make incoming inquiries easier to follow up.
- Improve the outlet
- Simplified navigation and categories, refreshed imagery and connected analytics to understand shopping activity.
Help customers find the right POSRG location.
Google Business Profile and directory updates distinguished POSRG’s headquarters from its Electronics Recycling Center, directing hardware buyers and recycling customers to the appropriate location.
Get back in front of buyers searching for what you sell.
Search recovery helped put POSRG’s hardware and services back in view. The organic search history shows the earlier loss of visibility and the more recent rise in traffic and top-three keyword rankings.
One connected path to the sales team.
Before the engagement, nothing was connected. Today, POSRG’s website, CRM, Google Ads and analytics work together to funnel qualified leads to the people responsible for winning the business.
Search & advertising
SEO and Google Ads reach relevant buyers. Merchant Center feed and product-data improvements support product advertising.
The website
Help buyers understand the offer and make an inquiry.
HubSpot CRM
Consistent contact and company information connects incoming leads with the sales process.
The sales team
Follow up on qualified opportunities and develop the business.
Google Analytics, Tag Manager, Search Console, conversion tracking and consistent campaign tags help the team understand where inquiries come from and how digital marketing contributes to new business.
“AV Social didn’t just help us rank—we finally understand what’s working. Their SEO strategy brought in more qualified traffic, and their reporting gives us a clear view of ROI every month. It’s the first time we’ve had both visibility and results.”
“The new site not only looks better, it performs better across the board.”
Planned launch: late Q4 2026
The next chapter is already underway.
The work behind these results is live today. The upcoming website builds on that foundation, bringing the customer experience and connected systems together further.
Make your website part of your sales process.
Connect your website, advertising and CRM so more qualified buyers reach your sales team.
Talk about your website