Bedford Grow / WordPress migration and rebuild
From static HTML to a website built around the brands.
We moved Bedford Grow to WordPress and rebuilt its website around its products, cultivation and retail relationships—with dedicated brand pages, search foundations and support beyond launch.
Static HTML → WordPress
Replaced the old site with a rebuilt, editable publishing platform.
Products brought forward
Dedicated Bedford Grow and Lula’s pages organize each brand’s lineup.
Search foundations in place
Connected Search Console and configured metadata, schema and sitemaps.
Packaging links restored
Recovered the QR-code destination used on existing product packaging.
The business had more to show than its old website could.
Bedford Grow’s static HTML website no longer represented the depth of its brands, products or cultivation expertise. It needed a new structure and a platform that could grow with the business.
We moved the site to WordPress and rebuilt the experience around product discovery, the people behind the company, and the next steps for shoppers and retail partners. The work continued beyond launch with brand pages, search setup and practical website support.
From a static site to a complete brand experience.
- WordPress migration and hosting
- Rebuilt the website on WordPress, set up Convesio hosting and coordinated the domain transition and launch.
- Brand and product architecture
- Created dedicated Bedford Grow and Lula’s pages, product categories and strain features. Separated house brands from partners such as Dabstract.
- Cultivation and company story
- Reworked the About page around cultivation, extraction, family ownership, Lou’s legacy and community scholarships, using the company’s own photography.
- Search and discovery
- Configured page titles, descriptions, social previews, structured data and sitemaps, connected Search Console and corrected internal links.
- Paths for shoppers and retailers
- Built dispensary and wholesale destinations so visitors could find the retail family or contact the team about carrying its brands.
- Support after launch
- Refined mobile layouts and navigation, restored the packaging QR-code destination and implemented English and Spanish product-warning content.
Two brands. Room for each to be itself.
Working from the team’s product information and photography, we gave Bedford Grow and Lula’s their own pages, visual identities and product lineups.
Shoppers can explore flower, edibles, concentrates and vapes by brand. Bedford Grow’s original genetics receive dedicated attention, while Lula’s packaging and product names lead its experience.
Keep the packaging connected to the website.
An existing packaging QR code stopped reaching its product-warning page after the website transition. We investigated the original destination, coordinated the repair and restored access to the English and Spanish warning content.
Katarina confirmed the printed code worked again, allowing the team to keep using its existing packaging and labels.
Your products have evolved. Has your website?
Give every brand and product a useful place in a website your team can keep building on.
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