iHeartJane Advertising
We set up, launch, manage and optimize cannabis brand campaigns through Jane menu merchandising and the Jane Gold rewards program. Connect your products with shoppers where they browse and buy.
Put your brand and priority products in the shopping experience. We align the campaign with participating locations and what shoppers can actually buy.
Jane Gold brings brand-sponsored cash back into the shopping experience. We set up, launch, manage and optimize campaigns around your products, markets and goals.
Use Jane Gold audiences to reach shoppers who are new to your brand or have stopped buying it. We connect the audience and offer to the campaign objective, then use reporting to guide adjustments.
Define the brand objective, priority products and participating locations. Build the campaign around Jane menu merchandising, Jane Gold rewards or an agreed combination.
Prepare the campaign settings and approved creative, confirm product and menu readiness, and complete the checks needed to launch.
Review campaign delivery and available reporting, then adjust the agreed campaign to improve its performance. Keep product availability and attribution limits in view when deciding what to change.
Cannabis brand campaigns set up, launched, managed and optimized through Jane menu merchandising and Jane Gold. Campaign budget, management, creative and reporting responsibilities are agreed in scope; ecommerce integration is separate.
Our work covered Jane menu merchandising, Jane Gold Plus and ongoing campaign reviews. We also organized product-image issues by state and retailer, giving the field team a shared workbook and walkthrough to resolve catalog inconsistencies.
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Yes. We set up, launch, manage and optimize cannabis brand campaigns through Jane menu merchandising and Jane Gold. We agree the products, markets, participating locations and campaign objectives before launch.
Yes. We can review product names, descriptions, images and brand information, and help coordinate catalog corrections across the markets in scope. We agree the products and responsibilities with your team; catalog work is not automatically included in every advertising engagement.
Your team supplies approved brand assets, product information and the terms of any offer. We can prepare or adapt campaign creative when included in scope. Your designated approver reviews the assets and promotions before submission, with platform requirements also checked.
We distinguish the Jane campaign budget from AV Social Strategies’ management fee and any separately scoped creative or catalog work. The proposal identifies responsibilities and approval points before spending begins; budget changes are agreed with you.
No. Adding Jane ecommerce to a website supports the shopping experience. This service covers cannabis brand advertising through menu merchandising and Jane Gold; website integration is scoped separately.
No. Each advertising platform has its own rules. We assess product, market and account requirements separately.
Start with what may be preventing your website and connected systems from producing better business outcomes. See these questions applied to dispensary websites in our Five Revenue Killers walkthrough.
Start with the products you want shoppers to discover and the retail locations where they are available.
Share your cannabis brand, priority products, participating locations, menu availability and campaign budget.
Discuss Jane MediaWe’ll discuss menu merchandising, Jane Gold and the setup, management and reporting your campaign needs.