CLS Background Investigations / WordPress development
Public safety expertise. A website built to explain it.
A new WordPress website gave CLS a focused way to present its background investigation services, connect with departments and manage its own content.
Website launched
A new WordPress presence built around CLS’s public safety expertise.
Service paths separated
Dedicated pages for police and firefighter background investigations.
Inquiry routes connected
Navigation and calls to action lead departments toward a conversation.
Search foundations installed
SEO tools, Search Console and analytics configured alongside the build.
Make the specialization unmistakable.
CLS needed to explain its background investigation expertise to public safety hiring teams. We built a WordPress site around those buyers’ questions.
After the initial launch, we added dedicated police and firefighter pages. Each page explains the relevant service and offers a next step for that audience. This case documents the site and service paths delivered; it does not claim a measured increase in leads.
Make specialist services easy to navigate.
The site gives police and fire departments separate starting points. The page below shows how the audience, service and next step are brought together.
- WordPress design and development
- Built the homepage, navigation, footer and contact pathways around the company’s investigation expertise.
- Police and firefighter pages
- Created dedicated destinations that explain each service and give departments a relevant next step.
- Search and analytics setup
- Configured SEO tooling, Google Search Console and website analytics as part of the launch foundation.
- Launch and handoff support
- Refined responsive layouts, supported launch and provided guidance for managing website content.
Choose the relevant service
Police and firefighter investigations have separate navigation links and dedicated pages.
Recognize the audience
The headline addresses command review; the introduction names chiefs and municipal hiring leaders.
Compare or contact
Visitors can compare in-house work with CLS or start a consultation.
A separate path for fire and EMS hiring.
Fire chiefs and hiring boards have their own questions about candidate screening, department capacity and who makes the final decision. We built the firefighter page around those concerns, with its own imagery, service explanation and inquiry path.
Both pages explain the value of investigator-led screening while preserving the department’s hiring authority. Each audience can explore the relevant service without sorting through a generic list of background checks.
Does your website reflect the expertise people hire you for?
Give each audience a relevant path from understanding your services to contacting your team.
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