Mood Shine
100%+growth in weekly retail revenue
August 2024–February 2025
A WordPress rebuild connected Jane menus, product browsing and location information, supported by local search and in-store marketing.
Read the Mood Shine case studyThe 5 dispensary revenue killers
Find the revenue leaks hiding in your dispensary website.
Before buying more traffic, look at what happens when customers try to find your store, choose a product and place an order.
A 30-minute walkthrough with Abraham Villegas, AV Social Strategies. Watch on Loom
Follow the walkthrough
Read each section below, or open a chapter in Loom.
Book a Call
Share your website, then choose a 20-minute call.
“Abe's team has been incredible to work with - they helped us migrate our ecommerce, not once, but twice!”
Start with the customer
More traffic cannot answer every growth problem.
Your website can look good while customers still struggle to find the right store, understand the menu or finish an order.
Use these five checks to follow a customer from discovery through to ordering and returning.
Revenue killer 1 of 5
Invisible when customers are looking
Your store, locations and products are harder to find than they should be.
Watch this example at 02:43
Can someone find your dispensary before they already know its name?
A shopper may search for a nearby dispensary, a particular brand or a product you carry. If the right location, menu or product page is missing from that path, the opportunity can end before the visit begins.
What to check
- The correct location and menu appear in your business listings.
- Useful location, category and product pages can be discovered.
- Store photos, hours and directions help people plan their visit.
Try this on your website
Search for a product you carry and the city where you sell it. Follow the result as a first-time shopper.
Revenue killer 2 of 5
Too much work to find and buy
Customers have to navigate your systems instead of shopping your store.
Watch this example at 12:56How many decisions stand between a shopper and the right product?
Location changes, buried categories and unclear product information make a simple purchase feel complicated. The path should stay understandable from the location page to the menu and checkout.
What to check
- The selected store stays clear throughout the journey.
- Categories, brands and useful collections are easy to browse.
- Product information helps customers choose what is right for them.
Try this on your website
On your phone, start at a location page and find a specific product. Note every place you have to stop and figure out the next step.
Inside the Maribis menu
- Know which store you’re shopping.
- The Westchester selector keeps the location visible above the menu.
- Find a product your way.
- Search helps shoppers with a product in mind; categories help those still deciding.
- Keep rewards in reach.
- The points balance and rewards tier stay connected to the shopping experience.
Dutchie powers the menu. AV Social Strategies supported the rollout and connected the website, locations, rewards and apps.
Explore the Maribis projectRevenue killer 3 of 5
The experience breaks after checkout
Unclear confirmations and missed follow-up leave customers guessing.
Watch this example at 18:02- Order receivedWhat did the customer order?
- Correct storeWhere should they collect it?
- Pickup instructionsWhat should they do next?
Does the customer know exactly what happens after placing an order?
The order confirmation is part of the shopping experience. Customers need the right store, pickup instructions and a clear next step. Follow-up should help them finish a purchase or return when it makes sense.
What to check
- Confirmations identify the store and pickup address.
- Hours, order details and instructions are readable on a phone.
- Appropriate follow-up is configured and tested across locations.
Try this on your website
Review the confirmation for each store. Could someone who has never visited find the correct pickup location from that message alone?
Revenue killer 4 of 5
Traffic without a path to purchase
Content earns attention but does not help readers shop what you sell.
Watch this example at 20:19A connected content journey
- The customer’s questionHelp them understand the product or category.
- A relevant shopping linkPoint to the matching products or collection.
- The right store’s inventoryLet them check what is available and choose.
Does your content connect the customer’s question to a useful next step?
A popular article can bring people in without helping them find an available product. Buyer language, useful descriptions and relevant links connect discovery with the inventory and locations you actually serve.
What to check
- Pages answer real customer questions in familiar language.
- Relevant articles link to useful products or collections.
- Content priorities reflect buying intent as well as traffic.
Try this on your website
Open a high-traffic article about a product or strain you carry. Can a reader reach the relevant store inventory without starting a new search?
Revenue killer 5 of 5
A slow or difficult-to-use website
Slow pages, shifting layouts and unreadable controls interrupt buying.
Watch this example at 26:13Can customers use your website comfortably on the device in their hand?
The experience has to hold up while someone scrolls, reads and shops. Performance and accessibility work should focus on real tasks, then be checked again after changes.
What to check
- Important pages load without distracting layout shifts.
- Text, controls and navigation remain usable on small screens.
- Performance checks are paired with actual customer-journey tests.
Try this on your website
Try your busiest location and product pages on a phone. Check loading, scrolling, readable text and every step toward an order.
Pink Balloon on mobile
Make the next tap understandable.
Product images and familiar category names help shoppers choose where to go. The Loyalty Club invitation explains the benefits of joining.
Pink Balloon’s mobile category view connects product browsing with its Loyalty Club.
Explore the Pink Balloon projectConnect every improvement to a business question.
Can more customers find the right store? Are they reaching the menu? Can they place an order and return?
We connect available search, website and commerce evidence to those questions, identify gaps in measurement, and agree what to improve next. More traffic alone is not proof of more revenue.
Client results
Website work connected to the wider business.
These results reflect the full engagements, including the website, ecommerce and local marketing work.
Share
200%growth in retail revenue
November 2023–February 2025
A move to WordPress gave the team more control over its website. Ecommerce, catalog and local search work connected products with customers looking for them.
Read the Share case study
“They understood our brand, built the foundation for long-term SEO, and made sure our online presence matched the experience we provide in-store.”
Meet Abraham Villegas
An operator’s perspective on your website.
I’ve been on the dispensary side of the counter, too.
My work in legal cannabis began in 2013 and has included major operators like GTI, PharmaCann, Cresco Labs and more, along with advocacy and community building. I later invested in opening dispensaries, two of which ended up getting acquired.
That experience shapes how I look at a website: how customers find the store, how they shop, and what your team needs to keep it all working. Today, I lead AV Social Strategies and personally deliver consulting.
Meet the AV Social Strategies teamHow we help
Choose the support your team needs.
Start with a 20-minute conversation about the situation, priorities and fit. From there, we can agree on either approach.
A scoped paid audit
For a team that needs a clear diagnosis and priorities.
- Review the agreed website, shopping and measurement issues.
- Validate findings and build the agreed 100-day roadmap.
- Clarify what your team, current providers or AV Social Strategies will implement.
Implementation is agreed separately; the audit does not assume a rebuild.
Ongoing management
For a team that needs help assessing and carrying out the work.
- Assess the starting point and agree the 100-day roadmap.
- Implement the priorities within the agreed scope.
- Review the customer journey and available business results to plan the next improvements.
Responsibilities, fees and the scope of ongoing work are agreed before starting.
Let’s look at your dispensary
Which of these problems feels familiar?
Tell us what is happening. We’ll discuss where a closer look could help and whether AV Social Strategies is the right fit.
Book a CallYour first call is a conversation about fit. Detailed audits, roadmaps and implementation are scoped before work begins.