Cresco Labs / Facebook ads & video

A story worth sharing. Content beyond the product.

Facebook campaigns across Illinois and Pennsylvania, educational content and three original films brought Cresco into conversations that mattered to cannabis audiences.

Explore the project
Original documentary credits featuring Dr. Solomon’s, Cresco Labs, Green Flower and Onsen Labs.

Campaigns across two states

Facebook advertising across Illinois and Pennsylvania supported education, community participation and events.

Three original films

Epilepsy, arthritis and chronic-pain stories brought different patient experiences to the screen.

Community distribution

Published posts and videos reached audiences through The Medical Cannabis Community’s Facebook presence and YouTube channel.

Give people a reason to pay attention.

AV Social Strategies helped Cresco connect with cannabis audiences through Facebook advertising, branded educational content and original video. The campaigns introduced the brand through topics people were already discussing.

We ran ads for Cresco across Illinois and Pennsylvania, combining educational content, community recruitment and event promotion with three original patient-story films.

Illinois and Pennsylvania. Locally relevant campaigns.

Our advertising work reached audiences across both states. These ads show selected creative from that broader effort, including Pennsylvania community recruitment and one Illinois event in Champaign.

Cresco-sponsored Facebook ad inviting Pennsylvania residents into a medical cannabis community.

Pennsylvania community recruitment

State-specific messaging invited residents to learn about medical cannabis and join the community.

Pennsylvania Facebook campaign creative introducing medical cannabis education, advocacy and support.

Education, advocacy and support

A second creative approach explained what people could find inside the Pennsylvania group.

Facebook ad for the June 20, 2018 Medical Cannabis Education and Awareness event in Champaign, Illinois.

Illinois example: Champaign event

One ad from our broader Illinois campaigns promoted a medical cannabis education event in Champaign and connected interested residents with tickets.

Watch the stories we produced.

Produced through The Medical Cannabis Community with Cresco and fellow sponsors, from personal interviews and editing to films people could watch and share.

Emerson with her father in the published epilepsy documentary.

Emerson’s story

A family’s experience with epilepsy and medical cannabis, told through interviews and scenes from their daily life.

Watch Emerson’s story
Two runners on the lakefront in the Cresco-supported arthritis PSA.

Arthritis and running

A short PSA built around an active life and a personal experience with arthritis, presented with Cresco and Medical Cannabis Outreach.

Watch the arthritis PSA
A participant in the Cannabis and Chronic Pain documentary.

Cannabis and chronic pain

Patient interviews brought together in a longer documentary, with Cresco, Dr. Solomon’s and other sponsors supporting the production.

Watch the chronic-pain film

Have a story your audience should hear?

Bring your brand’s message into video and advertising with a team that knows the cannabis industry.

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